Look, I don’t want to get all Chicken Little over here, but that handy-dandy Early Bird discount for the Big Brother Live Feed is counting down to hatch and fly away.

On BB13 premiere day the price goes up from $9.99 a month with the season pass to $14.99 with the monthly rate. When the sale is gone, it is gone until next preseason.

If you were waiting to make sure your 3-month plan would cover you through all of Big Brother 13 then wait no longer. Big Brother always ends by mid-September so a 3-day trial plus 3 months from now puts you well past the season finale.

Grab our free, easy to follow guide to the Early Bird discount, learn about your mobile access options, and lock in this cheap price. You know you’re going to anyway, so do it now on the cheap and know you’re all set and ready for the new season.